Product Marketing Manager – CWT

Role Overview

As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs.

What You Will Do

Develop and implement brand marketing strategy to support corporate growth and financial goals, develop and lead execution of annual marketing plans for the brand, lead brand loyalty programs to drive engagement, increased revenue, and generate a return on investment, and generate demand through a broad mix of digital and traditional channels and measure results against key metrics.

Why It Might Be a Fit

The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field
• Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
• Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
• Experience assessing and launching sales enablement tools and processes
• Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
• Demonstrated experience and success with digital demand generation that drives business results

Benefits

• tuition assistance
• excellent benefits