Assistant Brand Manager

Role Overview

This role is instrumental in strengthening 1664’s distinctive product proposition and premium international positioning in Malaysia, driving brand equity, consumer relevance, and sustainable commercial growth.

What You Will Do

Prepare annual brand plans, manage campaign execution, and support consumer experiences to strengthen occasion ownership and drive trial and conversion.

Why It Might Be a Fit

You’ll need a strong blend of commercial acumen, cultural curiosity, and executional excellence, with the ability to manage integrated campaigns, leverage consumer insights, and deliver impactful brand experiences.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Economics, Communications or related discipline
• Minimum 3 to 5 years’ experience in brand marketing, integrated marketing or category marketing, preferably within FMCG, beverages, lifestyle or consumer brands
• Demonstrated experience supporting or leading integrated campaigns across digital, social, influencer, PR, experiential and trade channels
• Strong consumer and cultural curiosity, with an eye for premium lifestyle, fashion, design, food, music and social trends
• Commercially astute and comfortable interpreting brand health, consumer, media, sales and distribution data to identify opportunities and actions
• Strong project management skills, with the ability to manage multiple workstreams, timelines, budgets, agencies and stakeholders
• Confident communicator with strong presentation, writing and influencing skills in English; proficiency in Bahasa Malaysia and/or Chinese is an advantage
• High attention to detail, strong creative judgement and the ability to protect brand consistency while adapting global platforms for local relevance
• Proactive, resilient and action-oriented, with a collaborative one-team mindset and willingness to work on selected evening or weekend activations when required