Manager of Digital Strategy & Brand Engagement for Business and Financial Operations – Division of Student Affairs

The Division of Student Affairs seeks a Manager of Digital Strategy & Brand Engagement to serve as a strategic business partner responsible for the marketing and communication functions across the Business and Financial Operations (BFO) units. Reporting to the Associate Vice President for Business & Financial Operations, you will contribute through leadership of the integrated marketing strategy for our high-impact units: Housing Services, Dining Services, Facilities & Space Planning, Conference & Event Services, and Pre-College Programs.

Requirements

• Strategic Marketing and Planning: Plan, implement, and execute both long- and short-term marketing strategies, including campaign management, for Student Affairs’ BFO units, done in consultation and partnership with the respective department heads.
• Brand Storytelling & Multimedia Design: Create compelling visual and video content that captures the CMU student life and stakeholder experience. Ensure all production adheres to the highest university brand and accessibility standards.
• Digital and Social Media Management: Develop, schedule, and manage social media content creation and engagement strategies across platforms (e.g., Instagram). Maintain and update departmental websites and apps to ensure accurate, user-friendly, and engaging content.
• Vendor and Stakeholder Management: Manage relationships with external partners like graphic designers and printers. Collaborate with internal leadership and external partners to support major events and promotional campaigns.
• Data-Driven Performance & ROI: Establish and manage key performance indicators (KPIs) and utilize advanced analytics tools (e.g., Google Analytics, social listening) to quantify campaign effectiveness and provide actionable insights for leadership and input to revenue forecasting.
• Digital Content Oversight: Oversee the social media content calendar, coordinate the design and production of visual assets, and manage email communication to current and prospective residents.
• Website and Copywriting: Maintain and edit website content to ensure accuracy regarding policies, rates, and deadlines. Write and edit short-form advertising copy and video scripts for campaigns and storytelling projects.
• Outreach and Events: Coordinate and support events, including tabling and informational presentations across the BFO units.
• Collaboration & Partnerships: Work in close collaboration with BFO department heads, divisional and university partners, to ensure projects are delivered on time and align with departmental goals.

Benefits

• comprehensive medical, prescription, dental, and vision insurance
• generous retirement savings program with employer contributions
• tuition benefits
• ample paid time off and observed holidays
• life and accidental death and disability insurance
• free Pittsburgh Regional Transit bus pass
• access to our Family Concierge Team to help navigate childcare needs
• fitness center access