CRM Marketing Specialist

Role Overview

As a CRM Marketing Specialist, you will own and grow customer lifecycle marketing efforts across Mudah and Carousell, working closely with Product, Data, and Business teams to improve user activation, engagement, retention, and reactivation through targeted lifecycle communications, audience segmentation, and personalised customer experiences.

What You Will Do

You will plan, execute, and optimise CRM campaigns across Push, In-App, Email, SMS, and WhatsApp channels, build and optimise lifecycle journeys, develop audience segments, and maintain and enhance CRM workflows and automation programmes.

Why It Might Be a Fit

This role requires a hands-on individual who enjoys combining data, technology, customer insights, and experimentation to drive measurable business outcomes. You will work closely with multiple stakeholders to identify lifecycle opportunities and support growth initiatives.

Requirements

• 3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation
• Experience managing multiple customer segments, campaigns, CRM channels, lifecycle journeys, product categories, or business objectives
• Proven track record of executing and optimising lifecycle programmes and customer journeys
• Hands-on experience with CRM platforms such as Braze, MoEngage, Clevertap, HubSpot, Salesforce Marketing Cloud, or similar
• Strong understanding of customer segmentation, lifecycle marketing, and personalisation
• Experience with A/B testing and campaign performance analysis
• Proficiency in Excel or Google Sheets
• Experience with SQL, BI tools, or analytics platforms is an advantage