Growth Marketing Executive

Role Overview

As a Growth Marketing Executive, you will work on building and running services used by millions of Vietnamese people, focusing on lifecycle marketing, feature adoption, and growth analytics.

What You Will Do

Your responsibilities will include planning and executing lifecycle journeys, managing segmentation and triggers, and working with data and product on personalization engines. You will also support product on feature launches and work on growth analytics and reporting.

Why It Might Be a Fit

This role requires 2-3 years of experience in lifecycle/CRM, retention, or growth marketing, with hands-on experience with CRM or marketing automation platforms, and the ability to run experiments and make decisions with imperfect data.

Requirements

• 2–3 years in lifecycle/CRM, retention, or growth marketing
• Hands-on with at least one CRM or marketing automation platform
• Has run at least one voucher, rewards or loyalty program, personalization campaign, or feature adoption campaign
• Uses AI tools every day and has built at least one AI-assisted workflow for growth work
• Runs experiments as a habit: hypothesis, control or holdout, guardrails
• Writes SQL independently and builds dashboards in Looker Studio or similar
• Understands funnels, cohorts, attribution, incrementality, and CAC/LTV
• Can walk us through 2 projects you owned: what you decided, the numbers, what went wrong, and what you changed

Benefits

• 15 days of annual leave and 5 days of sick leave per year
• Health insurance for you and your family members
• 13th-month salary and an annual performance bonus
• Plenty of learning and training opportunities to grow your professional and personal skills
• Modern offices built for a relaxed yet productive working environment