Demand Generation Manager

Role Overview

Carrum Health is seeking a Demand Generation Manager to turn the audience they have built into pipeline. The role will own the strategy and execution of email nurture programs and multi-channel campaigns, and will work hand in hand with Sales to convert open opportunities.

What You Will Do

The Demand Generation Manager will build, test, and manage campaigns in Marketo and Salesforce, including email sends, nurture tracks, and triggered programs tied to events, webinars, and content. They will also own lead scoring, routing, and the handoff between Marketing and Sales.

Why It Might Be a Fit

The ideal candidate will have a strong background in B2B demand generation, lifecycle marketing, or marketing operations, with a track record of owning a workstream and tying campaigns to pipeline and revenue.

Requirements

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing operations experience
• Strong skills in Marketo and Salesforce
• Experience tying campaign activity to pipeline, with comfort in funnel analytics and reporting
• Experience partnering with Sales and other functions on shared goals, and a collaborative approach to working with Marketing Operations, Events, Content, and Sales Enablement

Benefits

• Stock option plan and performance bonus for eligible employees
• Flexible schedules and remote work
• Chicago and San Francisco offices available as an option
• Flexible PTO, within reason
• Summer Fridays (sign off @ 1pm local time)
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
• Annual holiday shutdown in December
• Paid parental leave
• Health, vision, and dental insurance
• Employee Assistance Programs (EAP)
• 401K retirement plan