Head of Growth Marketing

Role Overview

Carry1st Shop is looking for a Growth Marketing Lead to own how we acquire, retain and win back customers, profitably. This is a hands-on leadership role: you will set the growth strategy, then get into the detail to launch campaigns, read the data, and constantly iterate.

What You Will Do

Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback. Build and run CRM and lifecycle marketing, and lead a team spanning paid UA and creative.

Why It Might Be a Fit

Experience: 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps. Paid UA and CRM: A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation).

Requirements

• 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps
• Paid UA and CRM: A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)
• Strategy to tactics: Comfortable setting a quarterly growth strategy and, in the same week, building audiences, writing briefs and launching campaigns yourself
• Analytical rigour: Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; you design and read experiments and think in unit economics
• Creative judgement: You know what makes performance creative work and how to run a creative testing engine.
• Ownership: You thrive in a fast-moving, remote, growth-stage team and are energized by owning a number.

Benefits

• Own shares in the Company – enabling you to benefit from the value you create
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Birthday leave: Enjoy a paid day off on your special day