Marketing Automation Specialist, B2B

Role Overview

As a Marketing Automation Specialist, you’ll be the driving force behind the marketing touchpoints that power our B2B business. You’ll work in a cross-functional team to build and manage lifecycle programs for our B2B SaaS platforms, and run our B2B media program. You’ll be responsible for building personalised B2B SaaS lifecycle journeys end to end, and tracking what success looks like at every step.

What You Will Do

You’ll own the B2B SaaS lifecycle journeys behind Nexgate and Ignition, own segmentation, campaign setup, QA and delivery, and own the media partner send schedule. You’ll also get into the data to build segments and audiences, shaping lifecycle communications from the ground up, and turn customer, product and campaign insights into personalised, multi-channel communications.

Why It Might Be a Fit

We’re looking for someone with deep hands-on experience in marketing automation, a track record of building and managing B2B SaaS lifecycle programs end to end, and real fluency with segmentation, personalisation and testing. You’ll be working in a highly engaged, high-performing team, and will have the support of a leadership team that you’ll actually have face time with.

Requirements

• Deep hands-on experience in marketing automation
• A track record of building and managing B2B SaaS lifecycle programs end to end
• Comfort with APIs, webhooks and platform integrations
• Experience working with CRM and sales automation
• Real fluency with segmentation, personalisation and testing
• SQL experience is a plus

Benefits

• 24 weeks paid parental leave for primary caregivers
• Four weeks paid secondary caregivers leave
• Paid family & fertility planning leave
• Flexible working options
• Part time work