Role Overview
The Brand Marketing Manager will develop and execute brand strategies to build awareness, strengthen consumer connections, and drive business growth through retail partners. The role involves leading cross-functional ideation, developing integrated marketing plans, and partnering with retailer marketing teams.
What You Will Do
The ideal candidate will develop and execute brand strategies, lead campaign development and execution, and serve as the primary brand marketing partner for cross-functional teams. They will also conduct ongoing brand health analysis, competitive benchmarking, and consumer sentiment tracking.
Why It Might Be a Fit
The ideal candidate has a proven track record of managing integrated brand campaigns within a wholesale/retail environment, is a strong cross-functional collaborator, and brings both creative thinking and analytical rigor to brand marketing.
Requirements
- Strong understanding of brand marketing fundamentals
- Proven experience developing brand stories and campaigns
- Creative mindset with a passion for storytelling and brand development
- Demonstrated ability to turn consumer insights into brand actions
- Excellent project management skills
- Strong bias for action and desire for ownership & accountability
- Excellent written and verbal communication skills
Benefits
- Dental insurance
- Vision insurance
- Medical insurance
- 401(k) or retirement plan
- Paid time off (vacation, sick leave)
- Holiday pay
- Life insurance
- Disability insurance
To apply for this job please visit carters.wd1.myworkdayjobs.com.
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