Growth Content Manager

Role Overview

The Growth Content Manager owns the Growth Content team’s output for performance ads, accountable for volume, quality, and commercial results. They set the testing roadmap, direct the Designer and Producer, and manage external capacity to hit ad efficiency and revenue targets without sacrificing brand aesthetic.

What You Will Do

Weekly output, ideas and trends, performance and iteration, creative quality and taste, lead by doing, and cross-team planning.

Why It Might Be a Fit

The ideal candidate has 6+ years of relevant experience, demonstrated experience leading a content or creative team, and a strong creative taste with a clear point of view on what fits the CASETiFY brand aesthetic.

Requirements

• 6+ years of relevant experience
• Demonstrated experience leading a content or creative team that produces performance ad assets at consistent volume and quality
• Exposure working in fashion, lifestyle, or product-centric brands, or prior on-set production work, is an advantage
• Bachelor’s Degree or equivalent practical experience in design, marketing, communications, or a related field
• Proven ability to build creative testing roadmaps and use performance data to decide what to scale, iterate, or kill
• Hands-on experience managing agencies, freelancers, or UGC/EGC partners while protecting brand standards and cost efficiency
• A portfolio of hands-on work across shooting, directing, editing, and AI content creation
• Strong creative taste and a clear point of view on what fits the CASETiFY brand aesthetic
• Proven project management: brief writing, time management, scheduling across multiple concurrent projects, and managing a team’s workload against deadlines
• Hands-on, practical skill in short-form video, motion design, and AI generation tools used in performance creative production
• Working knowledge of paid media metrics and how creative decisions (hook, pacing, messaging, visual style) influence them
• A strong trend radar across TikTok, Instagram, and YouTube, with a track record of turning trends into ads that perform
• Confident upward management: able to present plans, push back with reasoning, and keep senior stakeholders aligned on content priorities and deliverables
• Clear communicator in Cantonese, English, and Mandarin

Tagged as: Project Management