Role Overview
The Digital Marketing & Commercial Analytics Manager will lead and develop the analytics strategy and capability across the Marketing & Digital team. The role will turn data from digital channels, D2C business, CRM, and new-business projects into clear, actionable insights and recommendations that shape how we trade, market, and grow.
What You Will Do
Key responsibilities include building performance reporting across paid, owned, and earned digital channels, developing and owning conversion rate, average order value, and retention analytics for the direct-to-consumer business, and providing insight to inform strategy promotion and lifecycle decisions.
Why It Might Be a Fit
The ideal candidate will have substantial, proven experience in marketing analytics, insight, or CRM strategy roles, ideally across both D2C and B2B, and a strong understanding of data governance, tracking standards, and data quality management across digital analytics platforms.
Requirements
- Substantial, proven experience in marketing analytics, insight, or CRM strategy role(s), ideally across both D2C and B2B
- Track record of building or scaling analytics capability within a marketing or commercial team
- Previous people management experience with the ability to coach, support, and develop others
- Strong SQL and data-querying skills, plus experience with a CRM platform such as Salesforce, HubSpot, or Dynamics
- Experience with digital analytics and BI tools such as GA4, Looker, Power BI, or Tableau
- Commercial mindset: connecting data to business outcomes rather than just reporting numbers
- Confident presenting clear, evidence-based recommendations to senior stakeholders and influencing without formal authority
- Strong understanding of data governance, tracking standards, and data quality management across digital analytics platforms
- Structured approach to measurement and experimentation design
Benefits
- 25 days annual leave plus Bank Holidays
- Paid Birthday Day Off
- Competitive Salary & Bonus Scheme
- Fantastic Healthcare Benefits available from Day One: Private Medical Insurance via BUPA, Permanent Health Insurance, Medicash Health Insurance
- Excellent non-contributory Pension Scheme, up to 14%
- Employee Discount, up to 50%
- Anytime access to retail discounts at 200+ retailers (Reward Gateway)
- Anytime access to personal development and training courses via LinkedIn Learning
- Casio Sponsorship Scheme for employee charity fundraising
- Head Office team social events and activities including giveaways and reward & recognition incentives
To apply for this job please visit jobs.workable.com.
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