Global Product Marketing Consultant – Payload Technology & VisionLink Solutions

Role Overview

As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Payload solutions, with a focus on expanding Payload adoption across the equipment portfolio. You will help integrate Payload technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such as VisionLinkTM.

What You Will Do

Develop and execute the global go-to-market strategy for Payload & VisionLink solutions, including integration at machine point of sale and adoption across the current customer base. Lead global launch and commercialization planning for the Payload portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quoting integration and sales funnel support.

Why It Might Be a Fit

You will partner across the enterprise, with dealers and with field teams to drive adoption, utilization and commercial growth. Use customer feedback, market research and competitive insights to identify needs, shape pricing and merchandising recommendations, and refine go-to-market strategies.

Requirements

• Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, construction technology or heavy equipment.
• Experience developing and executing go-to-market strategies, preferably within the construction, technology or heavy equipment industries.
• Global business experience, with the ability to navigate diverse markets, customer needs and cultural considerations.
• Strong strategic thinking skills, with the ability to align business plans to company objectives and drive scalable growth.
• Experience managing relationships with internal partners, dealers, suppliers or other key stakeholders to support business results.
• Ability to learn, demonstrate and communicate technical solutions, including Payload technologies, to customers, dealers and internal teams.
• Proven customer-facing and dealer-facing experience, with the ability to understand challenges and position solutions that create value.
• Strong leadership, collaboration and communication skills, with the ability to influence across teams and business units.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement