Manager Marketing Technology & Data

On Site Full TimeNashville, Tennessee, United StatesCaterpillar

Role Overview

Lead the strategy and execution of marketing technology, data, automation, personalization, and measurement capabilities that enhance customer experiences and drive business growth.

What You Will Do

Own the Marketing Technology & Data strategy and roadmap. Lead marketing automation, personalization, customer journeys, audience activation, analytics, and measurement.

Why It Might Be a Fit

Leadership experience in marketing technology, digital marketing, data, analytics, or related areas. Strong strategic thinking, customer focus, and problem-solving skills.

Requirements

  • Leadership experience in marketing technology, digital marketing, data, analytics, or related areas
  • Strong strategic thinking, customer focus, and problem-solving skills
  • Experience with marketing automation, analytics, personalization, and customer data technologies
  • Excellent communication, collaboration, and relationship-management skills
  • Ability to lead teams and manage vendors, resources, and competing priorities

Benefits

  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Voluntary Benefits and Employee Discounts
  • Career Development
  • Incentive bonus
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

To apply for this job please visit cat.wd5.myworkdayjobs.com.

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