Marketing Communications Specialist

Role Overview

The Marketing Communications Specialist will lead the vision, strategy, and operational evolution of creative capabilities supporting Caterpillar’s eCommerce and digital marketing initiatives. This role is responsible for shaping and scaling end-to-end creative processes across campaign development, content production, brand stewardship, and creative innovation, ensuring marketing efforts deliver compelling customer experiences while driving measurable business outcomes.

What You Will Do

Lead the development and execution of end-to-end creative strategies that support Caterpillar’s eCommerce and digital marketing objectives, from concept development through final delivery, establishing feedback loops that turn creative testing outcomes and campaign insights into scalable best practices.

Why It Might Be a Fit

The ideal candidate will have expertise in understanding customer needs, behaviors, and motivations, using audience insights and performance data to create impactful creative experiences that strengthen engagement and support business objectives.

Requirements

• Degree in Graphic Design, Advertising, Marketing, Communications, Fine Arts, or a related field.
• Experience working within a large, matrixed organization
• A current portfolio that can be viewed when applying
• Proven ability to lead end-to-end creative strategy and execution, including concept development, art direction, and content production
• Strong portfolio demonstrating expertise across a variety of creative disciplines
• Experience balancing strategic leadership with hands-on creative production
• Experience building, documenting, and scaling creative processes, governance models, and operational frameworks
• Experience using data to inform creative decision-making
• Exposure to multi-country or multi-market creative marketing strategies
• Experience managing vendors, agencies, and production partners

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement