Demand Generation Manager

Role Overview

Join Cato Networks as a Demand Generation Manager to own the end-to-end demand generation strategy and execution for North America, translating regional sales targets into demand generation plans and independently driving programs from planning and campaign creation through execution, measurement, and optimization.

What You Will Do

Responsibilities include owning North America demand generation, building and running webinars, content syndication, email marketing, nurture programs, paid digital campaigns, and account-based marketing, measuring campaign and funnel performance, and serving as the primary demand generation partner for North America sales.

Why It Might Be a Fit

The ideal candidate has 5+ years of experience in B2B demand generation or growth marketing, with hands-on ownership of regional programs, and a proven ability to build strong working relationships with Sales, Content, PPC, Marketing Operations, regional marketing, and other stakeholders.

Requirements

• 5+ years of experience in B2B demand generation or growth marketing
• Experience working in cybersecurity, security, or networking companies
• Proven experience owning a marketing-sourced pipeline target and delivering measurable pipeline contribution
• Experience developing and executing demand generation programs for North America
• Hands-on experience with webinars, content syndication, email marketing, nurture programs, and paid digital campaigns
• Experience developing and executing account-based marketing programs in close partnership with sales
• Deep understanding of Salesforce and hands-on experience using it to track campaign performance, analyze funnel conversion, and measure pipeline contribution
• Practical experience with marketing automation platforms and campaign reporting tools
• Strong understanding of the B2B funnel, lead lifecycle, buying groups, and campaign attribution
• Experience working in global companies with large marketing teams and collaborating across regions and functions
• Proven ability to build strong working relationships with Sales, Content, PPC, Marketing Operations, regional marketing, and other stakeholders
• Ability to work independently, take initiative, prioritize competing needs, and drive programs to completion
• Ability to learn new tools, processes, and subject matter quickly through self-directed learning
• Experience managing campaign budgets, third-party vendors, and agencies
• Experience using AI and automation to improve campaign execution, personalization, and operational efficiency
• Strong project management and stakeholder management skills

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Stock options
• Health Savings/Flexible Spending Accounts
• Flexible time-off
• Paid parental leave
• Disability benefits