Commerce Platforms Growth Lead

On Site Full TimePetaling Jaya, Selangor, MalaysiaCelcom Digi

Role Overview

As the Commerce Platforms Growth Lead, you will run the day-to-day of the CelcomDigi web platform, leading a team of Web Product Owners and content and organic growth specialists. You will be responsible for bringing together business requirements and timelines with our digital brand, content, and design principles, team capacity, and technical feasibility.

What You Will Do

Your responsibilities will include managing the request pipeline, aligning stakeholders, and ensuring on-time go-live for campaigns and launches. You will also be responsible for owning organic web performance, setting the editorial and content marketing strategy for the blog, and leading SEO and GEO across the platform.

Why It Might Be a Fit

To be successful in this role, you will need to have a strong understanding of web operations, including staging and production environments, release management, versioning, backups, and rollbacks. You will also need to have experience leading and developing a team of product owners, web producers, content, or SEO specialists.

Requirements

  • Bachelor’s degree in Computer Science, Information Technology, Business, Marketing, Design, or a related field
  • At least 7 years of experience in digital products, web, or e-commerce, including at least 3 years leading product or web teams
  • Proven experience running a large-scale, high-traffic web platform day to day, delivering frequent campaigns, product launches, and content updates
  • Experience leading and developing a team of product owners, web producers, or similar digital roles
  • Strong storytelling and content sense, able to turn a product proposition into a clear, compelling, and conversion-focused web experience
  • Strong eye for UI/UX and digital brand, with a solid grasp of design systems, component-based design, and content principles
  • Hands-on experience with enterprise CMS platforms, such as Webflow, Contentful, or similar, and with web publishing workflows
  • Good understanding of web operations, including staging and production environments, release management, versioning, backups, and rollbacks
  • Working knowledge of SEO, web analytics, tag management, and A/B testing
  • Experience leading and developing a team of product owners, web producers, content, or SEO specialists, or similar digital roles
  • Proven track record of growing organic web performance through SEO and content marketing, including running a content blog or editorial programme
  • Strong understanding of GEO and how AI-powered search and answer engines surface and cite content
  • Excellent stakeholder management skills, able to build trust, set clear expectations, and guide teams to the right outcome through influence and collaboration
  • Strong prioritisation and organisation skills, able to juggle many concurrent requests under tight timelines while maintaining high quality
  • Comfortable with Agile ways of working and tools such as Jira and Confluence
  • Good to have: experience in telecommunications, telcotech, or a similarly complex, multi-product business; experience planning GTM and campaigns alongside marketing and brand teams; familiarity with SEO and AI visibility tools; familiarity with accessibility standards (WCAG) and web performance optimisation; exposure to headless or composable web architectures, or to a web replatforming programme

To apply for this job please visit celcomdigi.jobs.hr.cloud.sap.

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