Role Overview
The Marketing Analytics team at Cengage offers a chance to guide our marketing tactics based on solid data insights. You will become part of an ambitious team focused on employing data to promote business growth and advance our marketing campaigns.
What You Will Do
Key Responsibilities: Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews. Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
Why It Might Be a Fit
Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
Requirements
- Bachelor’s degree or equivalent experience
- 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
- Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI, Tableau).
- Familiarity with experimentation platforms and A/B testing methodologies
- Proficiency with SQL
- Strong organization skills
To apply for this job please visit cengage.wd5.myworkdayjobs.com.
Follow us on social media