Role Overview
We are seeking a data-driven Data Analyst, Marketing with a strong technical background in product analytics to join our innovative team. The Data Analyst, Marketing role at Cengage offers an outstanding chance to craft our marketing strategies through robust data insights.
What You Will Do
Analyze user and customer behaviors and interactions, identifying trends, segment differences, and preferences to optimize engagement strategies and improve interactions, conversion rates, and outcomes.
Why It Might Be a Fit
Your work will be instrumental in ensuring our strategic investments are optimized and our approaches to opportunities are backed by detailed data analytics.
Requirements
- Bachelor’s degree or equivalent experience
- 3-6 years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
- Proficiency in analytics tools (e.g., Amplitude, Google Analytics GA4, Adobe Analytics) and data visualization platforms (e.g., Power BI, Salesforce)
- Strong analytical skills with the ability to translate sophisticated data into actionable insights and communicate complex insights to cross-functional collaborators
- Proficiency in querying data, data visualization, and advanced database modeling skills
To apply for this job please visit cengage.wd5.myworkdayjobs.com.
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