Product Marketing Manager

Remote Full TimeUnited States (Remote)Cengage

Role Overview

The Product Marketing Manager supports product strategy execution and go-to-market readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

What You Will Do

Support go-to-market readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams. Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product development, positioning, roadmap communication, and GTM execution.

Why It Might Be a Fit

This role requires strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners. The ideal candidate will have a working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, messaging, and GTM readiness.

Requirements

  • Working knowledge of product marketing and go-to-market concepts
  • Ability to analyze market dynamics, competitive landscape, and customer or field feedback
  • Effective cross-functional collaboration
  • Strong written and verbal communication skills
  • Experience developing or supporting sales enablement assets
  • Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience
  • Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience

Benefits

  • Total Rewards package
  • Discretionary incentive bonus program
  • 5% Annual: Individual Target $67,000.00 – $87,100.00 USD

To apply for this job please visit cengage.wd5.myworkdayjobs.com.


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