Marketing Manager, Advanced Leadership Initiative

Role Overview

The Marketing Manager will develop and execute integrated marketing and communications strategies to advance the visibility, reputation, engagement, and impact of the Advanced Leadership Initiative. The role requires a broad, integrated marketing approach, including strategic planning, hands-on execution, brand and positioning, recruitment marketing, partnership development, content and storytelling, digital communications, social media, events, community engagement, and analytics.

What You Will Do

The Marketing Manager will develop and continuously refine an integrated marketing and communications strategy, use audience insights to recommend priorities and campaigns, translate strategic priorities into measurable marketing plans, lead Fellowship recruitment marketing, develop and execute an integrated content strategy, manage and improve ALI’s website, social media, email, and digital presence, and strengthen engagement across the ALI community.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience developing and executing integrated marketing and communications strategies, exceptional attention to detail, writing, editing, and storytelling skills, experience with digital marketing, email marketing, websites/content management systems, and social media, strong project management and time management skills, and experience using analytics and audience insights to evaluate and improve marketing effectiveness.

Requirements

• Bachelor’s degree or equivalent professional experience
• Minimum of 5–7 years of progressively responsible experience in marketing, communications, digital marketing, content strategy, or a related field
• Demonstrated experience developing and executing integrated, multi-channel marketing and communications strategies
• Exceptional attention to detail, writing, editing, and storytelling skills
• Experience with digital marketing, email marketing, websites/content management systems, and social media
• Strong project management and time management skills
• Experience using analytics and audience insights to evaluate and improve marketing effectiveness

Benefits

• Generous paid time off including parental leave
• Medical, dental, and vision health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and mental health resources
• Support for families and caregivers
• Professional development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts, and campus perks