Marketing Analytics Manager

Role Overview

The Marketing Analytics Manager will sit within the Marketing Operations team and serve as a strong partner to the marketing organization, helping to drive business goals with data-driven insights.

What You Will Do

You will work closely with the GTM Analytics and Insights Manager to drive foundational reporting and metrics across marketing and operations, innovate our reporting capabilities, and safeguard data integrity across our marketing functions.

Why It Might Be a Fit

You will partner directly with our Marketing Operations Managers to strengthen reporting, data integrity, and automation within Marketing Cloud Account Engagement.

Requirements

• BS degree in STEM discipline or related field
• 5+ years of hands-on experience in B2B marketing analytics, digital marketing analytics, and business intelligence
• Self-directed and flexible, with the ability to make progress without a clear playbook, adjust as priorities shift, and bring structure to ambiguous problems
• Experience in the successful management of projects that require deep understanding of a situation, problem definition, requirements gathering and cross-functional collaboration
• Understanding of B2B funnel, B2B marketing KPI benchmarking, budget, and pipeline planning
• Demonstrated experience in visualizing, articulating, and solving complex problems and concepts, interpreting large quantities of detailed data, and making decisions and recommendations based on available information
• Demonstrated initiative and tenacity to begin a project and complete it
• Demonstrated self-starter
• Demonstrated ability to succeed in ambiguous situations with an intellectual curiosity
• Strong communicator and presentation skills
• Ability to thrive in a fast-paced and agile environment
• Proficiency in Excel, SQL, Salesforce, Tableau, marketing multi-touch attribution tools
• Experience with Statistical Data Modeling, including A/B testing, hypothesis testing, and multilinear/logistic regression (Machine Learning a plus)