Role Overview
The Content Marketing Manager reports to the Vice President of Marketing and owns content strategy, planning, and editorial direction across Cerbo and OptiMantra. This role is responsible for building brand authority, strengthening practitioner engagement, and expanding organic search visibility across the functional, integrative, and personalized healthcare markets.
What You Will Do
The Content Marketing Manager leads an integrated content program spanning website, SEO, social, video, and user-generated content, ensuring content priorities align with business objectives, audience needs, search intent, and the practitioner journey.
Why It Might Be a Fit
This role provides strategic and operational leadership of the content function, overseeing content planning, editorial execution, workflows, and performance across both brands.
Requirements
- 7+ years of experience in content marketing
- 4+ years of experience developing SEO strategies
- Experience directly managing and developing content marketers
- Demonstrated ability to translate business objectives into measurable content strategies
- Proven ability to develop social content strategies and UGC campaigns
- Experience conducting and publishing content across video, written, podcast, or social formats
- Proficiency with HubSpot CMS and Marketing Hub, Google Analytics, Google Search Console, and content workflow tools such as Airtable
- Hands-on experience building and launching campaigns in HubSpot
- Proven ability to build high-converting landing pages and run A/B tests
- Demonstrated use of AI tools to produce, scale, and measure content
Benefits
- Competitive compensation based on experience
- Paid Time Off and company holidays
- Comprehensive health, dental, and vision benefits
- Short-term and long-term disability Insurance
- 401k plan with matching company contribution
To apply for this job please visit linkedin.com.
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