Senior Product Marketing Specialist

Role Overview

CesiumAstro is seeking a Senior Product Marketing Specialist to develop product positioning, messaging, and go-to-market communications for their Skylark product line. The role involves working with technical and commercial stakeholders to communicate product differentiators, coordinate launches, and analyze market and competitive information.

What You Will Do

Develop product positioning, value propositions, key messages, and competitive differentiators; translate complex product specifications into clear messaging; coordinate go-to-market activities; create product marketing materials; and support Business Development with customer-facing presentations.

Why It Might Be a Fit

The ideal candidate will have strong knowledge of product marketing principles, market positioning, and competitive differentiation, as well as experience developing product marketing content, coordinating launches, and supporting sales enablement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Engineering, Communications, or a related field
• 5–8 years of related experience in product marketing, technical marketing, product communications, go-to-market planning, market research, or a related discipline
• Strong knowledge of product marketing principles, market positioning, value proposition development, competitive differentiation, and go-to-market planning
• In-depth understanding of technical product communications, customer needs, product lifecycle activities, and commercialization practices
• Proficiency in translating complex technical specifications into accurate, compelling messaging for diverse audiences
• Experience developing product marketing content, coordinating launches, supporting sales enablement, and collaborating with technical and commercial stakeholders
• Strong understanding of market research, competitive analysis, customer insight interpretation, and evaluation of product marketing effectiveness
• Sound judgment when assessing technical claims, resolving messaging discrepancies, prioritizing marketing activities, and developing recommendations based on product and market information
• Proficiency with Microsoft Office Suite, content management, website publishing, and digital marketing applications
• Marketing content development, presentation, and visual design applications
• Project management, documentation, and collaboration applications
• Marketing analytics, customer relationship management (CRM), and reporting applications

Benefits

• Company stock options
• Generous benefits package including health, dental, vision, HSA, FSA, life, disability, and retirement plans

Tagged as: Project Management