Role Overview
The Senior Manager, Membership Growth Marketing is responsible for growing the CFA Institute membership base across all membership classes. The role develops the membership growth marketing strategy and translates it into a prioritised programme of acquisition, nurture, and conversion activity.
What You Will Do
Develop the membership growth marketing strategy across all membership classes, connect member proposition, audience segmentation, and channel opportunity into a prioritised growth plan, and lead prospect generation, nurture, conversion and reactivation activity.
Why It Might Be a Fit
The role requires the ability to navigate a complex, global stakeholder environment, to set commercial direction for growth, and to deliver through teams it does not directly manage.
Requirements
- 5 to 8 years’ specialist experience in growth, acquisition, or demand-generation marketing, with strong commercial judgement
- Experience in membership, subscription, or lifecycle-driven contexts is an advantage
- Proven experience developing growth marketing strategy and translating it into prioritised acquisition and conversion programmes
- Experience owning growth targets, forecasting, and funnel performance
- Experience working in complex or global organisations, briefing and collaborating with internal and external stakeholders to deliver campaigns
Benefits
- Comprehensive benefits package
- Health coverage
- Generous time off
- Competitive retirement plans
- Flexible work options
- Wellbeing and development programs
To apply for this job please visit osv-cfainstitute.wd5.myworkdayjobs.com.
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