Senior Martech Specialist

Role Overview

The Senior Martech Specialist will lead the functional design for Customer Insights – Journeys and Customer Insights – Data, partnering with data and technology teams to shape the Customer Insights – Data model. The role will involve configuring the platform foundations, designing and building reusable email templates, and establishing the structure and governance for the content and asset library.

What You Will Do

The Senior Martech Specialist will lead the functional design for Customer Insights – Journeys and Customer Insights – Data, translating marketing and sales needs into clear requirements. The role will involve partnering with data and technology teams to shape the Customer Insights – Data model, configuring the platform foundations, designing and building reusable email templates, and establishing the structure and governance for the content and asset library.

Why It Might Be a Fit

The successful candidate will have proven experience in marketing technology or marketing automation, with at least two years of recent, hands-on delivery in Dynamics 365 Customer Insights – Journeys (real-time journeys) and at least one end-to-end implementation. The role offers a hybrid working model, access to CFS Employer Super, and confidential coaching and counselling services.

Requirements

• Proven experience in marketing technology or marketing automation
• At least two years of recent, hands-on delivery in Dynamics 365 Customer Insights – Journeys (real-time journeys)
• At least one end-to-end implementation
• Strong email build skills, including reusable templates, content blocks, dynamic content and personalisation
• Deep understanding of email deliverability and authentication
• Demonstrated experience designing complex, trigger-based journeys and segments
• Working knowledge of Customer Insights – Data, including unification, measures and segments
• Experience implementing lead scoring and connecting marketing activity to Dynamics 365 Sales
• Experience implementing consent and preference frameworks
• Ability to translate business needs into clear functional requirements
• Strong stakeholder management and communication skills

Benefits

• Additional day for your birthday
• Hybrid working model
• Access to CFS Employer Super
• Access to Sonder who provides human-powered medical, mental health and safety support
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services