Growth Marketing Manager

Role Overview

The selected person will join the Marketing department, reporting directly to the CMO, with real autonomy and a direct impact on the company’s growth. The role will lead the demand capture strategy in online and offline channels, in Spain and other European markets, and be responsible for its results.

What You Will Do

Lead the demand capture strategy, define the media mix, manage the purchase of media, optimize and pace in Google, Meta, YouTube, TikTok, and LinkedIn, and integrate online and offline into a single capture plan.

Why It Might Be a Fit

The ideal candidate will have solid experience in performance marketing and media buying, with measurable results, and a cross-channel mentality and data-oriented approach.

Requirements

• Solid experience and demonstrable of at least 5 years (ideally more than 7) in performance marketing and media buying, with measurable results.
• Hands-on experience in managing budgets on major payment platforms (Google, Meta, LinkedIn, etc.) and mastery of media buying principles.
• Knowledge of offline media (OOH, radio, TV): planning, negotiation with agencies, and measurement of what does not generate clicks.
• Cross-channel mentality and data-oriented: ability to evaluate trade-offs, move investment, and prioritize incremental impact.
• Familiarity with MMM, lift studies, and incremental tests, and ability to design experiments autonomously.
• Experience in testing creative and in the preparation of briefs for agencies and design teams.
• Real use of AI in daily work, integrated into processes, campaigns, and analysis to experiment faster and gain efficiency.
• Experience in launching or scaling capture in more than one European market, with sensitivity to local differences (France, Portugal, Spain, and Italy).
• Preferable track record in start-up/tech environments, or in agencies with ownership and demonstrable responsibility.
• Criterion, autonomy, and ability to question and contribute vision to the CMO.
• Fluent Spanish and English.