Marketing Communications Analyst

Role Overview

The Marketing Communications Analyst will contribute to the development and execution of marketing plans and performance measurement for assigned areas of business. The role requires collaboration with the marketing team to create marketing and advertising elements for national and local campaigns. The Analyst will also participate in research, development, creation, and deployment of localized marketing campaigns to drive branch sales and increase local market penetration.

What You Will Do

Key responsibilities include tracking and reporting on marketing campaigns, analyzing performance data, and benchmarking against goals set by marketing leadership. The Analyst will also maintain relationships with external vendors, communicate marketing campaigns and resources to internal team members, and ensure compliance with health and safety guidelines and rules.

Why It Might Be a Fit

The ideal candidate will have a comprehensive understanding of marketing and communication principles, strategies, and tactics, as well as the ability to drive the execution of marketing campaigns that deliver measurable business impact. The role requires excellent communication and interpersonal skills for collaborating with internal teams and external vendors.

Requirements

• Bachelor’s Degree in Marketing, Communications, Integrated marketing communications, Corporate communications, or equivalent experience
• 6+ years of experience in a marketing, communications, or PR role
• Proficient in MS Suite (primarily PowerPoint Excel, Word, Microsoft 360)
• Ability to assist in the development and execution of comprehensive marketing plans aligned with business objectives
• Strong project management skills with the ability to manage multiple projects simultaneously
• Comprehensive understanding of marketing & communication principles, strategies, and tactics
• Understanding of customer segmentation, targeting, and positioning strategies
• Ability to drive the execution of marketing campaigns that deliver measurable business impact
• Excellent communication and interpersonal skills for collaborating with internal teams and external vendors
• Demonstrated ability to analyze data and make data-driven decisions
• Able to multitask, prioritize and manage time efficiently to meet tight deadlines

Benefits

• Comprehensive benefits package
• 401k contribution

Tagged as: Data Analysis, Excel, Project Management