CRM Manager

Role Overview

The CRM Manager is responsible for the strategy, planning, delivery, and optimisation of email, push, and in-app communications that form part of the marketing and audience activation plan to drive in-year growth for Channel 4.

What You Will Do

The CRM Manager will own the development and execution of targeted, personalised, and automated CRM campaigns promoting Channel 4 content and services, ensuring all activity is effective at driving engagement, retention, monetisation, and acquisition KPIs.

Why It Might Be a Fit

The ideal candidate will be an expert in permission-based email marketing, customer engagement platforms, and audience data, with a strong technical understanding of segmentation, dynamic personalisation, marketing automation, QA, and deliverability.

Requirements

• Proven track record of managing an extensive email communications or CRM programme across a large-scale customer database.
• Experience of developing an email communications strategy and supporting activity plans to operationalise the strategy across the customer lifecycle.
• Previous experience of using customer engagement or CRM tools to build and deploy email campaigns, manage customer lifecycle activity, and apply a sound understanding of deployment and QA processes.
• Strong experience of automated email journeys, audience segmentation, dynamic personalisation, and triggered communications.
• Has run a multivariant testing roadmap previously, can plan test hypotheses, interpret results, and communicate the impact of those clearly.
• Strong knowledge of data protection, permission-based marketing, and email best practice, including deliverability, accessibility, and consent management.
• Able to create and present detailed performance reporting for email activity across engagement, retention, monetisation, and acquisition KPIs.
• Advanced Excel skills and/or data manipulation techniques, able to tell compelling stories using data.
• Consistently displays excellent communication skills, with great attention to detail and strong copy judgement.
• Naturally curious and enjoys exploring new ideas and possibilities.
• Likes getting stuck into a problem and coming up with solutions.
• Highly organised, self-motivated, and able to manage a diverse workload.
• Is passionate about the C4 remit and content.