Head of Audience & Membership Growth

Role Overview

The Head of Audience & Membership Growth will lead the strategy and execution of Streaming audience growth, engagement, and retention initiatives across Channel 4’s streaming platforms.

What You Will Do

Define and deliver audience segmentation, personalisation, and growth strategies that maximise long-term viewer value and support the Channel 4’s streaming ambitions.

Why It Might Be a Fit

The ideal candidate will have a proven leadership experience in audience growth, digital marketing, CRM, personalisation or D2C subscription leadership within streaming, media, technology or digital platform environments.

Requirements

• Proven leadership experience in audience growth, digital marketing, CRM, personalisation or D2C subscription leadership within streaming, media, technology or digital platform environments.
• Strong understanding of audience segmentation, targeting, positioning and lifecycle management, with the ability to translate audience insight into content, marketing and product strategies.
• Track record of developing and delivering data-led acquisition, engagement, retention and churn-reduction strategies that improve LTV, loyalty and sustainable growth.
• Experience shaping customer or membership propositions, including proposition design, audience definition, pricing, packaging, membership modelling and commercial performance optimisation.
• Strong commercial acumen, with experience linking audience initiatives to revenue, profitability, viewer value and broader business performance outcomes.
• Experience developing KPI frameworks, measurement approaches and test-and-learn programmes that connect viewer touchpoints to measurable audience and commercial impact.
• Proven ability to lead cross-functional initiatives and teams across Product, Technology, Marketing, Content, Editorial, Commercial and Insights teams, aligning stakeholders behind shared growth objectives.
• Excellent communication, influencing and stakeholder management skills, with the confidence to engage senior and Executive-level audiences and represent audience growth priorities clearly.
• Experience leading, coaching and developing teams, creating a strategic, data-driven and commercially focused culture that delivers growth outcomes.

Tagged as: Data Analysis