Head of Marketing, Unscripted

Role Overview

The Head of Marketing, Unscripted will own end-to-end marketing for Channel 4’s Unscripted genres, building deep genre expertise and partnering closely with the Head of Strategy and Commissioning to shape what Channel 4 will be famous for within it.

What You Will Do

You’ll lead flawless, fully integrated marketing campaigns, set clear KPIs, track performance, and course-correct and optimise against them. You’ll also work closely with fellow Heads of Marketing to finesse ways of working across all partner teams.

Why It Might Be a Fit

You’ll be a strategic thinker, able to set the longer-term direction for your genre while staying quick to react to real-time moments and cultural conversation. You’ll have a genuine passion for content within your genre and be driven to make Altogether Different work within it.

Requirements

• 10+ years’ experience in a marketing leadership role
• A strategic thinker, able to set the longer-term direction for your genre while staying quick to react to real-time moments and cultural conversation
• Genuine passion for content within your genre — someone who loves the genre and is driven to make Altogether Different work within it
• An insight-led marketer, able to spot the deeper meaning behind viewer research and translate it into sharp, agency-ready briefs
• Significant experience delivering full 360 campaigns, integrated across the full marketing mix
• Proven experience setting and tracking KPIs for content or campaigns, and using performance data to course-correct and optimise
• Significant experience taking real ownership of marketing investment, from setting and allocating budgets to understanding, measuring and being accountable for their impact
• Experience partnering with media agencies on integrated campaign delivery
• Creatively ambitious, with the ability to get the best out of our internal creative team, 4Creative, and other partner agencies
• Innovative with media choices, unafraid to push boundaries in how campaigns reach audiences
• A decisive operator who can take insight to action, and strategic plans to delivery
• A strong relationship-builder, particularly with Commissioning and cross-functional partner teams
• Track record of building and leading high-performing teams, with a genuine passion for people development