Digital Marketing Specialist (Paid Marketing)

Role Overview

The Digital Marketing Specialist (Paid Marketing) will work on paid marketing campaigns, including Google Ads, Meta Ads, and CRM management. The role requires 4-7 years of experience and a strong understanding of analytics, tracking, and campaign performance.

What You Will Do

The specialist will be responsible for campaign setup, bidding, targeting, optimization, and budget management. They will also analyze CPC, CTR, CPL, conversion rates, lead quality, and customer acquisition metrics to recommend improvements.

Why It Might Be a Fit

The ideal candidate will have hands-on expertise in Google Ads and Meta Ads, as well as experience with CRM and lead management. They will also have a strong understanding of analytics and tracking, and be able to prepare actionable campaign performance reports.

Requirements

• Google Ads: Hands-on expertise in Search, Local, Performance Max, and Display campaigns, including campaign setup, bidding, targeting, optimization, and budget management.
• Meta Ads: Strong proficiency in Facebook and Instagram advertising, audience targeting, retargeting, placements, and campaign optimization.
• Analytics & Tracking: Practical experience with GA4, Google Tag Manager, Meta Events Manager, Meta Pixel/Conversions API, and UTM tracking.
• CRM & Lead Management: Working knowledge of GoHighLevel or similar CRM platforms, including lead capture, pipelines, appointment booking, lead routing, and automated follow-ups.
• Lead Attribution & Funnel Tracking: Understanding of MQLs, SQLs, booked appointments, customer conversions, and end-to-end campaign attribution.
• Campaign Performance: Ability to analyze CPC, CTR, CPL, conversion rates, lead quality, and customer acquisition metrics to recommend improvements.
• Landing Page Optimization: Understanding of conversion-focused landing pages, lead forms, and funnel optimization.
• Campaign QA: Ability to validate ad creatives, conversion tracking, landing pages, lead forms, and CRM integrations before campaign launches.
• Reporting: Experience preparing actionable weekly and monthly campaign performance reports with measurable outcomes.

Tagged as: CRM Administration, Google Analytics, Pipeline Management