Senior Manager, AEO & SEO Content Activation

Role Overview

The Senior Manager, AEO & SEO Content Activation will shape and activate strategies to improve search visibility, AI discoverability, engagement, and measurable business outcomes. This role requires collaborative leadership across business units, content teams, affiliate marketing, public relations, social media, and other channel partners.

What You Will Do

The Senior Manager will use analytical thinking and sound decision-making to prioritize opportunities, establish governance and measurement approaches, and turn insights into scalable content and technical improvements.

Why It Might Be a Fit

Success requires adapting as AI-driven search evolves, testing emerging approaches, and translating complex findings into clear recommendations that teams can act on.

Requirements

• 5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO
• Bachelor’s degree in English, journalism, economics, finance, or a related field
• Experience developing digital content and marketing briefs
• Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations
• Knowledge of answer engine optimization and how AI answer engines surface and cite content
• Familiarity with content management systems, taxonomy, information architecture, and website governance
• Proficiency with PowerPoint, Excel, and Microsoft Office
• Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions
• Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries