Role Overview
Owns go-to-market strategy for Chime’s personal loan product, develops clear positioning and messaging, and drives cross-functional alignment.
What You Will Do
Execute go-to-market strategy, establish best practices, develop positioning and messaging, and drive business outcomes.
Why It Might Be a Fit
Requires strong strategic thinking, cross-functional leadership, and ability to balance business impact with member trust and regulatory considerations.
Requirements
- 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience
- Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development
- Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance
Benefits
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy and company-wide paid days off
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend to use towards eligible wellness related expenses
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement
To apply for this job please visit boards.greenhouse.io.
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