Role Overview
The Marketing Manager (Beauty) will be responsible for developing and executing the brand’s annual market promotion plan, managing promotion activities, and overseeing digital marketing efforts. The role will also involve maintaining and enhancing the brand’s image, planning public relations activities, and monitoring industry competitors.
What You Will Do
Develop and execute market promotion plans, manage promotion activities, oversee digital marketing efforts, maintain brand image, plan public relations activities, and monitor industry competitors.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in beauty/medical/beauty/consumer product market promotion, 3+ years of team management experience, and proficiency in social media platforms, advertising platforms, and content planning ability.
Requirements
- Bachelor’s degree or above, related majors in marketing, advertising, or journalism
- 5+ years of experience in beauty/medical/beauty/consumer product market promotion
- 3+ years of team management experience, with 0-1 brand promotion experience preferred
- Familiarity with social media platforms: Xiaohongshu, Douyin, WeChat
- Proficiency in advertising platforms: Giant Engine, Magnetic Engine, Tencent Advertising
- Content planning ability: able to write product descriptions, scripts, and brand stories
- Data analysis ability: proficient in Excel/PPT, with basic data analysis thinking
To apply for this job please visit linkedin.com.
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