Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist supports conversion of mining projects to PhotonAssayTM by putting the right information in front of the right audience at the right time. This person will play a hands-on role in content creation, email marketing, paid campaign execution, and marketing automation, ensuring consistent and meaningful messaging across multiple channels.

What You Will Do

Help our ideal customers’ journey to get to know us, like us and trust us by supporting the planning and execution of integrated marketing campaigns across email marketing, LinkedIn paid and organic content, website content, blogs, webinars, events, and print media.

Why It Might Be a Fit

Essential: Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years’ experience in a marketing role or marketing agency. Strong knowledge of digital marketing platforms (social media, email marketing, paid advertising campaigns). Demonstrated experience with lead generation, permission marketing, working with sales teams, and/or B2B marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years’ experience in a marketing role or marketing agency
• Strong knowledge of digital marketing platforms (social media, email marketing, paid advertising campaigns)
• Demonstrated experience with lead generation, permission marketing, working with sales teams, and/or B2B marketing campaigns
• Proficiency in Microsoft Office Suite; knowledge of CRM and project management systems and frameworks
• Excellent written and verbal communication skills
• Strong organisational skills with the ability to make progress on multiple projects
• Ability to hold boundaries and say ‘no’ in order to support priority deliverable timeframes
• Attention to detail, creativity, and a proactive approach to problem-solving

Benefits

• Flexibility and wellbeing initiatives to help you maintain a healthy work-life balance.
• Opportunities to work with groundbreaking equipment that’s transforming the mining industry and reducing its environmental impact.
• Collaboration with industry experts and the chance to grow and develop professionally.
• Exciting career prospects and room for advancement.
• Supportive and dynamic work environment.