Senior Director, Marketing Analytics

Role Overview

The Senior Director, Marketing Analytics will report to the Chief Data & Analytics Officer and be responsible for delivering business priorities through testing and measurement. The role will work in a highly matrixed manner with the business and serve as the primary interface for delivering the Data & Analytics shared goals with the Marketing and Product teams.

What You Will Do

The Senior Director, Marketing Analytics will work closely with business leaders to build data-driven strategy, insight, and recommendations in line with the Company’s business priorities. The role will oversee a team of analyst direct reports and guide D&A’s data scientists, BI & data engineers, and PMO leaders through discovery, development, prototyping, and scaling of successful initiatives.

Why It Might Be a Fit

The role requires a positive, collaborative attitude and hands-on style, with experience working in a fast-paced environment. The ability to evaluate processes and drive continuous improvement is also essential.

Requirements

• Bachelor’s degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experience
• MBA or Masters, Applied Data Analytics preferred but not required
• 7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales
• 7+ years of experience managing the development of learning agendas and measurement protocol
• 5+ years of experience in data science, data analytics, web analytics, and marketing analytics
• Expert experience with SQL, Python
• Experience with managing data scientists through development, deployment, and operationalization of statistical models in a production environment
• Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders
• A positive, collaborative attitude and hands-on style, someone used to work in a fast-paced environment
• The ability to evaluate processes and drive continuous improvement

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays

Tagged as: Data Analysis, Python, SQL