Role Overview
Citi is seeking a highly skilled and experienced Digital Marketing professional to lead digital marketing efforts for the Small Business organization. This role demands strategic thinking and a proven track record driving measurable growth and optimizing digital marketing efforts within a large, complex financial institution.
What You Will Do
Develop, implement, and manage comprehensive digital marketing strategies across various digital channels, focusing on maximizing customer acquisition, engagement, and retention for Small Business banking products and offers.
Why It Might Be a Fit
The ideal candidate will have experience in digital and performance marketing, preferably within the financial services or small business banking industry, and a strong proficiency in data analytics and visualization tools, including Tableau and Adobe Analytics.
Requirements
- 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
- Small Business or commercial banking experience preferred
- Digital experience and analytic background required
- Hands-on experience with SEO strategy and tools, and demonstrated understanding of (or experience with) Generative Engine Optimization (GEO) / AI-search optimization
- Familiarity with structured data/schema, content optimization, and organic search measurement across both traditional and AI-powered search experiences
- Experience working with creative agencies for creative development/understanding of the creative agency process
- Highly capable in driving change and innovation to deliver growth
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages
- paid holidays
To apply for this job please visit citi.wd5.myworkdayjobs.com.
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