Role Overview
The Acquisition Marketing Lead is responsible for winning new customers and new accounts across Citizens’ Consumer Checking, Deposits, Wealth, Lending, and Business Banking lines of business. This leader owns the acquisition engine for the marketing organization, leading a team that develops targeted, measurable campaigns designed to deliver against the volume goals of the business.
What You Will Do
Lead acquisition marketing campaign development and execution across Consumer Checking, Deposits, Wealth, Lending, and Business Banking. Translate strategic priorities into actionable acquisition plans, campaigns, audience strategies, and channel approaches.
Why It Might Be a Fit
The ideal candidate is a performance-minded marketing leader who can turn business growth goals into disciplined acquisition plans and high-impact campaigns.
Requirements
- 10+ years of experience in acquisition marketing, growth marketing, campaign management, product marketing, or related disciplines.
- Strong experience developing and executing measurable marketing campaigns across paid and owned channels.
- Demonstrated success driving new customer, account, application, balance, or funded volume growth.
- Strong understanding of audience strategy, segmentation, offer testing, campaign measurement, and performance optimization.
- Proven ability to lead teams, manage cross-functional execution, and influence stakeholders in a matrixed environment.
Benefits
- Competitive pay
- Comprehensive medical, dental, and vision coverage
- Retirement benefits
- Maternity/paternity leave
- Flexible work arrangements
- Education reimbursement
- Wellness programs
To apply for this job please visit hcgn.fa.us2.oraclecloud.com.
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