Consumer Product Marketing Strategy Leader

Role Overview

The Consumer Product Marketing Strategy Leader is a senior marketing leader responsible for shaping and driving growth strategies for Citizens’ Consumer Lending businesses. This role serves as the primary marketing partner to lending business leadership, translating business objectives into customer-centric growth strategies that drive new customer acquisition, product adoption, balance growth, responsible borrowing, relationship deepening, and customer engagement across the lending portfolio.

What You Will Do

The key responsibilities of this role include partnering with Consumer Lending leadership to define growth priorities and marketing strategies, serving as a strategic advisor, identifying opportunities to accelerate customer acquisition, product adoption, balance growth, usage, engagement, and retention, and aligning marketing strategy with business objectives, customer needs, risk considerations, and long-term growth goals.

Why It Might Be a Fit

The ideal candidate is a customer-focused, outcome-oriented leader who brings together lending business strategy, customer insights, risk and compliance awareness, and marketing expertise to drive responsible growth.

Requirements

• 10+ years of experience in marketing, product marketing, growth strategy, or related disciplines
• Strong experience in consumer lending, consumer banking, or other financial services businesses
• Demonstrated success developing strategies that drive acquisition, activation, engagement, retention, balances, funded volume, and profitable growth
• Proven ability to influence senior stakeholders and lead cross-functional initiatives
• Strong strategic thinking, analytical, communication, and relationship management skills
• Expertise in customer-centric marketing, segmentation, lifecycle management, offer strategy, performance measurement, and regulated marketing environments

Benefits

• Competitive pay
• Comprehensive medical, dental, and vision coverage
• Retirement benefits
• Maternity/paternity leave
• Flexible work arrangements
• Education reimbursement
• Wellness programs
• Paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States