Salesforce and Digital Marketing Solutions Specialist

Role Overview

The Information Technology Division is responsible for providing and maintaining the technology infrastructure, systems, and applications that act as a force multiplier to assist the Houston Airport System in pursuing its mission and vision. The Information Technology Division is further responsible for maintaining awareness of, and then sourcing and implementing technology, as and when it emerges, to keep the Houston Airport System at the vanguard for safety, efficiency, and above all, superior customer service.

What You Will Do

The responsibilities of this position include, but are not limited to: administering and maintaining the Salesforce environment, providing day-to-day support, designing and developing Salesforce solutions, collaborating with business stakeholders, developing and maintaining integrations with internal and external systems, participating in solution architecture discussions, supporting software development lifecycle activities, creating and maintaining technical documentation, supporting and optimizing Salesforce Marketing Cloud and related marketing technology platforms, building and managing customer journeys, and analyzing customer and campaign data.

Why It Might Be a Fit

The ideal candidate will have hands-on experience with Salesforce Service Cloud and/or Marketing Cloud, strong technical problem-solving skills, a passion for process improvement, and the ability to bridge the gap between technology and business stakeholders.

Requirements

• Bachelor’s degree in Computer Science, Management and Information Systems (MIS) or a closely related field
• At least five (5) years of technology experience supporting IT applications
• Experience with Salesforce Service Cloud, Sales Cloud, or Marketing Cloud
• Experience with Marketing Cloud Journey Builder, Automation Studio, Email Studio, and Data Extensions
• Salesforce Marketing Cloud Administrator, Email Specialist, or Consultant Certification
• Experience configuring Flows, reports, dashboards, security models, and automation within Salesforce
• Experience integrating Salesforce with third-party applications and APIs
• Knowledge of digital marketing concepts including email marketing, campaign automation, lead nurturing, audience segmentation, analytics, and customer journey mapping
• Experience with Google Tag Manager, Google Analytics, SEO, SEM, social media marketing platforms, and marketing reporting tools
• Experience with CI/CD, DevOps practices, Git, and Agile methodologies
• Experience working with public sector, education, healthcare, or nonprofit organizations

Tagged as: Salesforce