Marketing Manager, Digital Content

Role Overview

The Marketing Manager, Digital Content will be responsible for organizing and coordinating product photography projects, creating and editing product images, and developing visual brand guidelines. They will also guide brand storytelling and content strategy across social commerce platforms and manage Amazon A+ Content.

What You Will Do

Key responsibilities include providing creative direction to photo studios, creating and editing product images, developing and maintaining visual brand guidelines, guiding brand storytelling and content strategy, managing Amazon A+ Content, and overseeing product registration setup and customer engagement initiatives.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in content marketing, creative marketing, e-commerce marketing, or a related field, with a strong understanding of product photography, visual storytelling, and creative direction. They will also have experience working with consumer products, ideally within housewares, home goods, or similar product categories.

Requirements

• 4+ years of experience in content marketing, creative marketing, e-commerce marketing, or a related field
• Experience working with consumer products, ideally within housewares, home goods, or similar product categories
• Hands-on experience creating and editing product images using AI-powered tools
• Strong understanding of product photography, visual storytelling, and creative direction
• Experience developing and maintaining visual brand guidelines
• Familiarity with Amazon A+ Content creation and publishing
• Understanding of TikTok, ShopMy, social commerce, creator, and affiliate content strategies
• Strong analytical skills with the ability to track performance metrics and make data-driven decisions
• Excellent project management and organizational skills, with the ability to manage multiple brands, priorities, and deadlines

Tagged as: Data Analysis, Project Management