Role Overview
The Growth Marketing Manager will own go-to-market execution and account-based marketing/account-based sales programs for target utility accounts, building positioning, messaging, and campaigns for assigned service lines under the strategy set by the Senior Director, Growth Marketing.
What You Will Do
Key responsibilities include building positioning and messaging, designing and running ABM/ABS programs, building sales-enablement materials, and partnering with Market Intelligence and Digital Marketing Manager.
Why It Might Be a Fit
The ideal candidate will have 5+ years of B2B product or solutions marketing experience, demonstrated experience building positioning and messaging, and experience working with account research and intent data into account strategy.
Requirements
- 5+ years of B2B product or solutions marketing experience
- Demonstrated experience building positioning and messaging for technical or service-based offerings
- ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking
- Experience marketing into long, complex, committee-driven buying cycles
- Experience working account research and intent data into account strategy
- Strong writing ability
- Utility or energy-industry knowledge a plus
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) with company match
- Paid vacation, sick, personal and parental leave time
- Paid Volunteer Time
- Employee Recognition Program
- Employee Assistance Program
- Access to on-demand training courses
To apply for this job please visit clearesult.wd1.myworkdayjobs.com.
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