Marketing Manager

Role Overview

We’re looking for a Marketing Manager who can take our existing audience and grow it in new directions, building durable reach beyond search and diversifying revenue streams. This role is unique in that it isn’t just about defending existing SEO share, but about expanding organic reach through channels beyond search and diversifying the ways the brand makes money. You’ll lead a cross-functional team and work closely with editorial, content, compliance, and analytics to build a long-term roadmap for the brand.

What You Will Do

You’ll be responsible for building and scaling channels outside of SEO, such as video, email, and syndication/distribution, and for diversifying revenue streams beyond the current model. You’ll also lead a cross-functional marketing team and work closely with product, compliance, and analytics to shepherd initiatives through production and ensure they land against business objectives.

Why It Might Be a Fit

We’re looking for someone who can start fast, bring a point of view on where the growth is, and build the plan and the team to go get it. You’ll have the budget, resources, and license to test new channels and business models, and the accountability to prove they work.

Requirements

• 5+ years of digital marketing experience
• Experience building channels beyond paid/organic search
• A track record of developing new marketing channels or revenue streams from the ground up
• Experience managing marketing teams and leading cross-functional collaborators
• Strong analytical skills and fluency with web analytics and competitive research tools
• Experience with revenue models beyond advertising
• Independent thinking and the ability to work with minimal direction or supervision
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Benefits

• Healthcare
• 401(k) matching
• Lifestyle spending stipends
• Flexible time off
• Parental leave
• Paid holidays
• Comprehensive life insurance
• Employee resource groups