Sales Engineer – Power Systems

Role Overview

The Sales Engineer is responsible for developing, maintaining, and growing strategic relationships with consulting engineers, electrical contractors, general contractors, end users, facility managers, and key decision-makers within the assigned territory to identify, influence, and secure opportunities for Caterpillar standby power solutions.

What You Will Do

The Sales Engineer will execute territory growth strategies focused on expanding market share, increasing Caterpillar product specification activity, and strengthening relationships within key market segments. Through proactive customer engagement, networking, industry involvement, and targeted account management, the individual will identify and develop new business opportunities while promoting Caterpillar’s value proposition within the engineering, contractor, and end-user communities.

Why It Might Be a Fit

The Sales Engineer will strive to achieve departmental sales and profit objectives through direct customer engagement involving all* diesel and natural gas generator sets applied in standby power applications within the assigned territory and accounts, all diesel and natural gas generator sets sold through contractors within the assigned territory, and sales to local contractors for projects outside the Company’s assigned territory with appropriate approval.

Requirements

• Minimum five (5) years of experience in standby power, power generation, electrical equipment, switchgear, controls, or related technical sales within the construction and electrical industries.
• Proven ability to develop new business opportunities, build strategic customer relationships, and achieve sales growth objectives within an assigned territory.
• Experience working with electrical contractors, consulting engineers, facility owners, end users, and other stakeholders involved in power generation and electrical infrastructure projects.
• Strong understanding of standby power systems, generator sets, automatic transfer switches (ATS), switchgear, and related power distribution equipment.
• Ability to interpret project specifications, construction drawings, one-line diagrams, bid documents, and technical requirements to develop effective solutions and quotations.
• Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to effectively engage both technical and non-technical decision-makers.
• Strong analytical, organizational, and problem-solving abilities, including the capability to manage multiple opportunities, prioritize activities, and develop strategies to improve win rates and customer satisfaction.
• Proficiency with Microsoft 365 applications and CRM/ERP systems for opportunity management, forecasting, pipeline development, reporting, and customer relationship management.
• Four-year bachelor’s degree (Engineering preferred or Business); or five years of related experience in the electrical industry.

Benefits

• Medical
• Dental
• Vision
• Life insurance
• 401(k) match
• Short- and long-term disability
• Health savings account
• PTO
• Profit Sharing Account

Tagged as: Forecasting, Pipeline Management