Demand Generation Lead

Role Overview

As Demand Generation Lead, you’ll be responsible for building demand generation from the ground up for a product at the start of its journey. You’ll own the top of the funnel across two volume channels: self-serve, product-led signups and inside sales into the mid-market.

What You Will Do

You’ll shape programmes that reach each of our target verticals, test what resonates, and turn early signals into a pipeline for the whole launch to build on. You’ll work hand in hand with our specialist demand generation agency.

Why It Might Be a Fit

If you love the energy of a launch, enjoy having real ownership, and want your work to be visible in the results, this role might be a good fit for you.

Requirements

• 5 or more years in B2B demand generation, owning full-funnel programs and a number
• Hands-on across content, paid, SEO and lifecycle, and a power user of marketing automation
• A data-first operator who lives in the funnel metrics and optimizes on cost and conversion
• SaaS experience, and any exposure to associations or nonprofits, is a plus
• Comfortable building from scratch in a launch environment rather than inheriting a machine

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Life insurance
• Disability insurance
• Stock options
• Bonus/commission
• Paid holidays