Martech Specialist

Role Overview

The Martech Specialist will design, configure, and optimize Martech platforms, workflows, rules, and integrations to enable customer engagement, ensure the effective operation of the Martech ecosystem, and improve operational efficiency.

What You Will Do

The Martech Specialist will manage the implementation of Martech platforms, design and build workflows, automations, business rules, and customer journeys, and implement and maintain platform integrations and data flows.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of experience in Martech, Marketing Technology, CRM, Marketing Automation, Digital Operations, or a related technology environment, and possess strong technical skills, including workflow design, automation, and business rules design.

Requirements

• Martech platforms, marketing automation technologies, and customer engagement solutions
• Workflow design, automation, business rules, and customer journey orchestration principles
• Platform configuration, optimisation, and administration practices
• System integrations, APIs, data flows, and technology dependencies
• Data management, identity resolution, governance standards, and compliance requirements (e.g. POPIA)
• Digital marketing, customer communication, and customer engagement principles
• Testing, release management, and change control practices
• Platform performance, utilisation, and operational support principles