Marketing Manager – ROAR B2B

Role Overview

The Marketing Manager will set the strategy for a portfolio of events and platforms, working closely with the show teams to plan exhibition and awards campaigns. The role involves building operational plans, running multi-channel campaigns, and owning the data to drive visitor registrations and exhibitor opportunities.

What You Will Do

The key responsibilities include setting marketing strategies, planning and delivering campaigns across various channels, driving visitor registrations and exhibitor opportunities, and owning the data to inform marketing decisions.

Why It Might Be a Fit

The ideal candidate will have a track record of designing and delivering complex, integrated, multi-channel campaigns, with strong analytical skills and a history of testing and optimisation.

Requirements

• 3+ years’ marketing experience, ideally in events or a related field
• A track record of designing and delivering complex, integrated, multi-channel campaigns
• Strong analytical skills, with a history of testing and optimisation
• In-depth knowledge of digital marketing tools, including analytics and reporting
• Proficiency in CRM and marketing automation tools
• Excellent written and verbal communication, with strong copywriting skills
• Exceptional organisation, with the ability to prioritise multiple deadlines
• Confidence supporting and mentoring others
• A creative approach and exceptional attention to detail