Principal Growth Marketing Manager

Role Overview

As a Principal Growth Marketing Manager on the Product Led Growth team, you set the growth strategy for a major set of audiences and product areas. You decide where Cloudflare should invest to win customers, how product-led and sales-assisted motions connect, and how marketing adapts as people increasingly discover and evaluate tools through AI.

What You Will Do

You will set PLG growth strategy, develop audience-centered growth theses, lead product partnership, remove adoption friction, build instrumentation and data pipelines, lead AI-era discovery, set the messaging bar, drive measurement and investment, and represent growth.

Why It Might Be a Fit

A clear growth strategy for your area that is measurably moving activation and retention, friction fixes shipped with Product and Engineering, and growth reporting runs on instrumentation and pipelines that teams trust.

Requirements

• 8+ years in growth, lifecycle, performance, or product marketing, including leading multi-channel programs at scale
• A track record of growth strategies that changed adoption or revenue outcomes, not only campaign activity
• Advanced data fluency: you design experiments and metrics frameworks, challenge weak attribution, are fluent in SQL, and have built or specified event instrumentation and data pipelines
• Understanding of how different types of customers evaluate and adopt complex products
• Strong hands-on craft: you still write copy, build journeys, and can tell when work is not good enough
• Executive communication: you can frame a complex program for leadership in a few clear points
• Proven ability to influence across Product, Engineering, GTM, and Marketing without direct authority

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

Tagged as: Pipeline Management, SQL