Marketing Analytics Manager | Student Housing

Role Overview

We are looking for a Marketing Analytics Manager to lead the marketing area, transforming data, market knowledge and customer understanding into concrete guidelines to support commercial and product decisions. The company operates in a young market with scarce structured data, requiring the candidate to define methods, sources, KPIs and tools, and evolve the analysis over time towards a predictive reading of the market.

What You Will Do

The Marketing Analytics Manager will be responsible for market analysis and customer insight, sales analysis and business intelligence, sentiment, customer experience and customer satisfaction, and support to commercial and product strategies.

Why It Might Be a Fit

The ideal candidate will have at least 3/4 years of experience in marketing, marketing analytics, business intelligence, commercial analysis or similar positions, and a degree in economics, marketing, industrial management, statistics or data analysis, or related disciplines.

Requirements

• At least 3/4 years in Marketing, Marketing Analytics, Business Intelligence, Commercial Analysis or similar positions
• Degree in Economics, Marketing, Industrial Management, Statistics or Data Analysis, or related disciplines
• Excellent knowledge of Excel
• Solid experience with Power BI and data visualization tools
• Ability to define KPIs and structure reports and dashboards
• Experience in market analysis, benchmarking and competitor analysis, even in contexts with limited data
• Knowledge of survey tools, Customer Satisfaction and sentiment analysis tools
• Knowledge of CRM, PMS and company data management tools
• Good knowledge of the English language

Benefits

• Indefinite contract
• CCNL Tourism
• RAL up to € 40,000
• Variable remuneration equal to 7% of the RAL
• 1 day a week of work from home in the first year, 2 days a week from the second year