Head of Brand & Product Marketing

Role Overview

As Head of Brand & Product Marketing, you will lead the development and delivery of brand strategy, creative campaigns, and sponsorship activity across the business. You will work closely with senior stakeholders, regional marketing teams, product, compliance, and external agencies to strengthen CMC Markets’ brand, increase awareness, and ensure a consistent and distinctive customer experience across every touchpoint.

What You Will Do

Your key responsibilities will include owning and evolving CMC Markets’ brand strategy, positioning, messaging, and creative platform, leading the development and delivery of integrated brand campaigns, managing the sponsorship portfolio, and creating and maintaining clear Ideal Customer Profiles.

Why It Might Be a Fit

To be successful in this role, you will need to have strong strategic and creative experience, a proven record of developing distinctive brand platforms, compelling creative briefs, and integrated campaigns. You will also need to have experience managing significant sponsorships or brand partnerships, experience leading major above-the-line and multi-channel campaigns, and a strong understanding of audience segmentation, customer research, and insight-led marketing planning.

Requirements

• 7+ years of experience in brand marketing, integrated marketing, or a related discipline
• Strong strategic and creative experience
• Experience managing significant sponsorships or brand partnerships
• Demonstrable experience leading major above-the-line and multi-channel campaigns
• Strong understanding of audience segmentation, customer research, and insight-led marketing planning
• Commercially minded with the ability to connect brand investment and sponsorship activity to measurable business and customer outcomes
• Experience managing substantial marketing budgets, external agencies, and complex production processes
• Confident senior stakeholder manager with the ability to influence, challenge, and align teams across marketing, product, commercial, legal, and compliance functions

Benefits

• Maternity cover position